We presented first stage print and web design concepts for The Zimbabwean on Wednesday, to the newspaper's editorial team. The culmination of weeks of development, our proposal was pretty solid and it was well received.

Our main focus has been on the editorial and typographic structure, and on how this will be managed through a sophisticated publishing system. While the print platform will have greater flexibility, the web platform must operate with minimum human intervention. So a modular approach was designed with a range of fixed and optional components that will support multi-media content.

For the print edition, we have devised a flexible grid system that will present news content in a well structured format that readers can navigate with ease. The overall design will help to realign the newspaper's rightful position alongside other internationally credible news platforms.

Amongst a wealth of factors we have considered are the promotion of rich content and the delivery of a distinct brand experience for both on- and off-line readers.