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<title>The Thought Collective Blog</title>
<link>http://www.thoughtcollective.com/blog/</link>
<description><![CDATA[Thought Collective is a design and web agency based in Belfast, Northern Ireland]]></description>
<language>en-gb</language>
<pubDate>Sat, 18 May 2013 20:31:45 +0100</pubDate>
<item>
<title>Artfetch</title>
<link>http://www.thoughtcollective.com/blog/2012/10/Artfetch/</link>
<pubDate>Mon, 22 Oct 2012 12:05:00 +0100</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2973.jpg" alt="Business Cards" align="" width="382" height="282" style="margin: 0px 0px 10px; " />
<p><a href="http://www.artfetch.com" target="_blank" title="Artfetch">Artfetch</a> champion and sell the work of emerging artists from around the globe. A hardcore team of contemporary art experts are scouring the world&rsquo;s most interesting institutes to find who&rsquo;s shaking things up and who&rsquo;s standing out.</p>
<p>We&rsquo;ve been working with the Artfetch team to create a vigorous brand that expresses their energy and deep devotion to new art.</p>
<p>Launched just in time for this year&rsquo;s Frieze, the international art fair, a new blog will record their thoughts, explorations and discoveries. We will be developing the brand over the next few months as we prepare for the full ecommerce launch in 2012</p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2955.jpg" alt="Blog on iPad" align="" width="382" height="282" style="margin: 15px 0px 6px; " />
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2953.jpg" alt="Blog on iPad" align="" width="185" height="137" style="margin: 0px 8px 0px 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2940.jpg" alt="Blog on iPad" align="" width="185" height="137" style="margin: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2960.jpg" alt="Blog on iPad" align="" width="185" height="137" style="margin: 0px 8px 0px 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2983.jpg" alt="Blog on iPad" align="" width="185" height="137" style="margin: 0px; " /></p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Artfetch/DSCF2989.jpg" alt="Logo" align="" width="381" height="282" style="margin: 6px 0px 0px; " />]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2012/10/Artfetch/</guid>
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<item>
<title>Exosphere</title>
<link>http://www.thoughtcollective.com/blog/2012/05/A-truly-integrated-creative-and-client-partnership-focused-on-producing-an-amazing-result./</link>
<pubDate>Wed, 30 May 2012 12:36:00 +0100</pubDate>
<description><![CDATA[<h1><em>&ldquo;A truly integrated creative and client partnership focused on producing an amazing result.&rdquo;</em></h1>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Exosphere/Exosphere-01.jpg" alt="Exospere 01" align="" width="380" height="282" style="margin-top: 0px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; " />

<p>Exosphere create bespoke holiday and event experiences that delight their private, corporate, and brand clientele: Cirque de Soleil on a mountainside for a select group of the world&rsquo;s most successful individual investors; a spectacular Tuscan escape at the region&rsquo;s renowned Parco della Val d&rsquo;Orcia; Moonlight sledging in the Alps for 75 financiers; a close encounter of the crustacean kind in the Galapagos &ndash; on a yacht once owned by Her Serene Highness Princess Grace of Monaco.</p>
<p>It was clear from an early stage that we were working with a subject matter full of compelling narrative and glamour. Exosphere are travel and events experts;&nbsp;a hand&ndash;picked team of creative, high&ndash;end experience consultants.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Exosphere/Exosphere-02.jpg" alt="Exosphere 02" align="" width="185" height="137" style="margin-top: 6px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Exosphere/Exosphere-05.jpg" alt="Exosphere 05" align="" width="185" height="137" style="margin-top: 6px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Exosphere/Exosphere-04.jpg" alt="Exosphere 04" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 6px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Exosphere/Exosphere-03.jpg" alt="Exosphere 03" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; " /></p>
<p>Working closely with multi&ndash;award&ndash;winning writer <a href="http://www.reedwords.co.uk/index.aspx" target="_blank" title="Reed Words">Mike Reed</a>, our first task was to explore a fitting brand identity. Our goal was to create an elegant yet restrained identity. To that end, we combined finely&ndash;tuned typography with a symbol that captures the spirit of Exosphere and also hints towards the literal meaning of their name.&nbsp;</p>
<p><a href="http://www.exosphere.com" target="_blank" title="exosphere.com">The website itself</a> has much in common with a luxury travel magazine: words and images flow together to paint pictures of thrilling adventures, soothing retreats and lavish occasions.</p>
<p>We created the site using mobile&ndash;first, responsive CSS techniques, ensuring a seamless cross&ndash;platform, cross&ndash;device experience. Combining this with alternate methods of navigation, depending on whether or not a device is touch enabled, we facilitated an experience that feels completely at home on all devices.</p>
<p>At the same time, we provided a means to achieve a crucial business objective; spellbinding content leads you through a process that stimulates a direct response; motivating clients to engage with individual consultants.</p>
<p>One of the most exciting aspects of the whole project was how seamlessly the combined talents of client, writer, designer and developer came together. If the goal is excellence and effectiveness, in short, all projects should be like this. </p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Exosphere/Exosphere-06.jpg" alt="Exosphere 06" align="" width="380" height="282" style="margin-top: 6px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2012/05/A-truly-integrated-creative-and-client-partnership-focused-on-producing-an-amazing-result./</guid>
</item>
<item>
<title>Groundwork</title>
<link>http://www.thoughtcollective.com/blog/2012/01/Groundwork/</link>
<pubDate>Tue, 06 Mar 2012 10:47:00 +0000</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6088.jpg" alt="Image of cover" align="" width="380" height="282" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; " />
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6066.jpg" alt="Close up" align="" width="185" height="137" style="margin-top: 0px; margin-right: 5px; margin-bottom: 0px; margin-left: 0px; " />
<a href="http://www.nicva.org/member/north-belfast-community-development-transition-group" target="_blank" title="NICVA">
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6086.jpg" alt="Stack" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></a></p>
<p>Conflict in Northern Ireland has left a legacy of social segregation within North Belfast; inequalities have perpetuated resistance to change.&nbsp;The housing estates of Tiger&rsquo;s Bay, Ardoyne, Westland and Ballysilan have experienced their own unique issues that have, until recent years, prolonged a reluctance to embrace a way forward.&nbsp;</p>
<p>Evidence of change has become, therefore, all the more poignant. Through a positive shift in will, fuelled by strong community leadership, support for organisational and social transition in North Belfast now exists. Central to this has been the work of the <em><a href="http://www.nicva.org/member/north-belfast-community-development-transition-group" title="NICVA website">North Belfast Community Development Transition Group</a></em>.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6069.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 5px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6074.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6077.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 5px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6079.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>Over seven years great progress has been made. Working in partnership with voluntary and statutory agencies and liaising with community leaders, the Group has facilitated consultations, drafted plans and progressed real&ndash;life projects, helping change happen.&nbsp;</p>
<p>We were asked to develop a document that would record and celebrate some of the work done to date; that would recognise a &ldquo;work&ndash;in&ndash;progress&rdquo; and capture how a shift has been embraced by the communities of North Belfast. Documentary Photographer <a href="http://www.adampatterson.net/" target="_blank" title="Adam Patterson website">Adam Patterson</a> was commissioned to capture a community in the midst of change. Adam&rsquo;s work often documents situations where social issues are precarious. What he brought back was a remarkable, often touching, collection of images taken around the Northern estates.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6080.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 5px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6081.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6082.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 5px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Groundworks/DSCF6083.jpg" alt="Inside" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>We felt it important that whatever we do should be received as the authentic voice of the people of North Belfast. So, for example, we decided that we wouldn&rsquo;t typeset the text conventionally. Instead each word was painstakingly tapped out on a vintage typewriter. We chose a format that would keep images true to how Adam had taken them, on square format transparency. Photo captions were all written by hand.&nbsp;
</p>
<p>In exploring the content, it soon became evident that there were three key areas for change: the physical change in these environments, the organisational change occurring within its institutions and the feeling and attitudes of the community. So we split the piece into three separate books. The three books are then wrapped in the forward before being slipped into a screen&ndash;printed sleeve made from greyboard.&nbsp;</p>
<p>Our overall goal was to create an artefact that demanded interaction; that captured a moment in time but that also represented communities in a state of flux. It&rsquo;s hard for the reader to quickly flick through the piece. That was intentional. To understand the piece fully the reader must engage with it physically.</p>]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2012/01/Groundwork/</guid>
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<item>
<title>26+TC</title>
<link>http://www.thoughtcollective.com/blog/2012/01/26-Treasures/</link>
<pubDate>Wed, 04 Jan 2012 11:37:00 +0000</pubDate>
<description><![CDATA[<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/26Treasures/DSCF4263.jpg" alt="26 Treasures image" align="" width="380" height="282" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/26Treasures/DSCF4264.jpg" alt="26 Treasures image" align="" width="380" height="282" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; " /></p>
<p>Back in the summer of 2011 we took part in the UK&ndash;wide&nbsp;<a href="http://www.26treasures.com/" target="_blank" title="26 Treasures Website">26 Treasures</a> project. If you missed it or just want a reminder, you can read all about it <a href="http://www.26treasures.com/" target="_blank" title="26 Treasures Website">here</a>. For the Northern Ireland branch, a whole bunch of designers and visual artists were invited to respond to the work of 26 writers.&nbsp;Each &ldquo;artist&rdquo; was paired with a particular writer who had to write a &ldquo;<a href="http://www.26fruits.co.uk/blog/blogberry/sestude/" target="_blank" title="Sestude explained">sestude</a>&ldquo; in response to an artefact from the <a href="http://nmni.com/um" target="_blank" title="Ulster Museum">Ulster Museum</a>. We got to work with <a href="http://en.wikipedia.org/wiki/Leontia_Flynn" target="_blank" title="Leontia Flynn">Leontia Flynn</a> who had been asked to write about the <a href="http://www.bbc.co.uk/ahistoryoftheworld/objects/WzUdbQJzQ5O-k8_qMyK4Ng" target="_blank" title="Malone Hoard">Malone Hoard</a>. Our visual piece involved a number of digital on&ndash; and off&ndash;line processes.</p>
<p>It was great to be involved and the project saw some remarkable written and visual work exhibited at the Ulster Museum between 14th October and 14th November last year.</p>
<p>Following on from the success of the national project, the organisers have proposed an anthology is produced to capture a remarkable group achievement. To be &ldquo;crowd&ndash;funded&rdquo; through <a href="http://unbound.co.uk/" target="_blank" title="Unbound website">Unbound</a>, the aim is to produce a beautiful hardback book.</p>
<p>Here&rsquo;s what Project Coordinator Gillian Colhoun has to say:</p>
<p><em>&ldquo;26 Treasures
has brought together writers, artists and historical treasures in refreshing
and innovative ways, so it&rsquo;s fitting that we&rsquo;re exploring an innovative
publishing route for our 26 Treasures book. We are excited to be working with
Unbound &ndash; an award&ndash;winning new way of bringing readers and authors together.&nbsp;</em></p>
<p><em>&ldquo;Authors pitch their ideas on the <a href="http://unbound.co.uk/books/26-treasures" target="_blank" title="Unbound">Unbound</a> site, and readers
pledge their support to make the book happen. For the 26 Treasures book,
readers can pledge &pound;10 to receive a digital edition and &pound;18 for a hardback, or
enjoy a museum tour or writing workshop in exchange for larger pledges. Terry
Jones and Mrs Stephen Fry have successfully &lsquo;crowd&ndash;funded&rsquo; their new books
through Unbound. It would be a wonderful achievement to have 26 Treasures the
next success story by people pledging their support.&rdquo;
</em></p>
<p>We think this is a pretty exciting development and would really appreciate your support. Please pledge <a href="http://unbound.co.uk/books/26-treasures" target="_blank" title="Unbound">here</a>.</p>]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2012/01/26-Treasures/</guid>
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<title>Learn &amp;amp; Review</title>
<link>http://www.thoughtcollective.com/blog/2011/12/Learn--Review/</link>
<pubDate>Wed, 07 Dec 2011 11:16:00 +0000</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/SoE/DSCF4817.jpg" alt="SOE Learn and Review" align="" width="380" height="282" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />
<p>This post is long overdue. A few months back we helped our long&ndash;standing client, the <a href="http://www.soetrust.org/" target="_blank" title="Spirit of Enniskillen Trust website">Spirit of Enniskillen Trust</a>. SoE work with young people to encourage positive change, honest dialogue and respect. This workbook was used in schools to explore these themes and stimulate enthusiastic participation.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/SoE/DSCF4806.jpg" alt="SOE Learn and Review" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/SoE/DSCF4807.jpg" alt="SOE Learn and Review" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/SoE/DSCF4811.jpg" alt="SOE Learn and Review" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/SoE/DSCF4808.jpg" alt="SOE Learn and Review" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2011/12/Learn--Review/</guid>
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<title>Hang &amp;lsquo;em high</title>
<link>http://www.thoughtcollective.com/blog/2011/07/hang-em-high/</link>
<pubDate>Wed, 31 Aug 2011 10:57:00 +0100</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF2574.jpg" alt="Image of figures" align="" width="382" height="283" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />
<p>Architects <a href="http://www.hallblackdouglas.co.uk/hometemplate.asp" target="_blank" title="Hall Black Douglas">Hall Black Douglas</a> called us in to help them put the finishing touches to the <a href="http://www.hallblackdouglas.co.uk/template2.asp?pid=191&amp;area=1&amp;aName=" target="_blank" title="Gorey Civic Centre">Gorey Civic Centre</a> Library in Wexford, Ireland. The new centre includes office spaces, the district courthouse, community healthcare centre and the library. We were asked to find a way to dress the interior of the library.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF2560.jpg" alt="Image of figures" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF2561.jpg" alt="Image of figures" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF2567.jpg" alt="Image of figures" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF2569.jpg" alt="Image of figures" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF3107.jpg" alt="gorey" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF3119.jpg" alt="gorey" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF3121.jpg" alt="gorey" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/DSCF3120.jpg" alt="gorey" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>A set of characters were developed, inspired by figures from both history and the present day. There&rsquo;s a viking and blacksmith, a kite flyer and nurse, a fisherman and detective, iPod boy and a chef, a reader (of course) and scientist, a sportsman and soldier.&nbsp;
</p>
<p>The characters have been deployed around the library: frosted vinyl graphics play out stories across large plate glass windows while 160 perspex figures will be suspended from the roof&rsquo;s central lightbox.</p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/Gorey-Interior-1.jpg" alt="Interior" align="" width="380" height="282" style="margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />

<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/Gorey-Interior-2.jpg" alt="Interior" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Gorey/Gorey-Interior-3.jpg" alt="Interior" align="" width="185" height="137" style="margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2011/07/hang-em-high/</guid>
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<title>Stepping Out</title>
<link>http://www.thoughtcollective.com/blog/2011/08/stepping-out/</link>
<pubDate>Thu, 04 Aug 2011 14:09:00 +0100</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Janine/DSCF3236.jpg" alt="Converse" align="" width="382" height="284" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />
<p>After a year&rsquo;s internship, Janine left last week; she&rsquo;s off back to Uni for her final year. And then, who knows where? Things aren&rsquo;t the same round here now. There&rsquo;s a distinct lack of orange hair for one thing. Still, Al designed a pair of custom Converse for her as a parting gift.</p>
<p>Janine, if you&rsquo;re reading this: Good luck for the next year and beyond. And if you&rsquo;re not reading this: Why not?!</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Janine/DSCF3237.jpg" alt="Converse" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Janine/DSCF3238.jpg" alt="Converse" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Janine/DSCF3239.jpg" alt="Converse" align="" width="185" height="137" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Janine/DSCF3240.jpg" alt="Converse" align="" width="185" height="137" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></p>]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2011/08/stepping-out/</guid>
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<title>Event Horizon</title>
<link>http://www.thoughtcollective.com/blog/2011/06/Event-Horizon/</link>
<pubDate>Fri, 03 Jun 2011 10:43:00 +0100</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/NewHorizonsExtra/DSCF1723.jpg" alt="Image of posters" align="" width="380" height="282" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />
<p>If you don't know, New Horizon is a Christian event that happens over here every year. We're taking care of all the graphics this time. First off is the fringe event material.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/NewHorizonsExtra/DSCF1722.jpg" alt="Image of posters" align="" width="184" height="136" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/NewHorizonsExtra/DSCF1726.jpg" alt="Image of posters" align="" width="184" height="136" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 8px; " /></p>
<p>
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<img src="http://www.thoughtcollective.com/cmsfiles/blogs/NewHorizonsExtra/DSCF1733.jpg" alt="Image of tickets" align="" width="184" height="136" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 8px; " /></p>]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2011/06/Event-Horizon/</guid>
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<title>Edditt: Pure, Undiluted, Full Strength Content Management</title>
<link>http://www.thoughtcollective.com/blog/2011/05/pure-undiluted-full-strength-content-management/</link>
<pubDate>Tue, 17 May 2011 13:03:00 +0100</pubDate>
<description><![CDATA[<img src="http://www.thoughtcollective.com/cmsfiles/blogs/EddittBlog/EddittBlog09.jpg" border="0" width="380" height="282" style="margin:0px 0px 0px 0px" />
<p>Last Friday saw the launch of&nbsp;<a href="http://www.edditt.com/blog/">the blog</a>&nbsp;we designed and built for&nbsp;<a href="http://www.edditt.com/">Edditt</a>. Expectations are for the actual product to go on general release within the next four weeks. The blog has gone live in advance because there&rsquo;s a lot to say on the subject. We&rsquo;re also working on the marketing site which will incorporate the blog.</p>
<p>Edditt is a content management system unlike any other. We named the product and are developing the marketing strategy.</p>
<p>From a marketing point of view, one of the biggest challenges centres on the term &ldquo;content management&rdquo;. That comes with considerable baggage; pre&ndash;conceived ideas of what it actually means. Some of the most popular systems, for example, come with pre&ndash;determined frameworks that can restrict how the site it manages looks. That makes it more than just a content management system; it&rsquo;s a front&ndash;end system too.</p>
<p>At the same time, the content these systems manage can often be limited and inflexible. So as CMS goes, they&rsquo;re weak.&nbsp;Edditt, on the other hand, is totally front&ndash;end independent; it can manage any site, regardless of how the websites it manages look. In that respect it is &ldquo;pure content management&rdquo;. It&rsquo;s also very flexible, &ldquo;pliable&rdquo; as we describe it; it will manage almost any site, regardless of the nature or format of the content.</p>
<p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/EddittBlog/EddittBlog02.jpg" border="0" width="380" height="282" style="margin:0px 0px 0px 0px" />
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/EddittBlog/EddittBlog04.jpg" border="0" width="380" height="282" style="margin:0px 0px 0px 0px" /></p>
<p>We&rsquo;ve also set up a simple holding page in advance of the full marketing site. It&rsquo;s simple but still presents key messages about Edditt and a clear call to action: follow the blog or sign up for updates.</p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/EddittBlog/Edditt-Blog-01.jpg" border="0" width="380" height="282" style="margin:0px 0px 0px 0px" />]]></description>
<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2011/05/pure-undiluted-full-strength-content-management/</guid>
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<title>Best Book</title>
<link>http://www.thoughtcollective.com/blog/2011/03/best-book/</link>
<pubDate>Sat, 12 Mar 2011 21:00:00 +0000</pubDate>
<description><![CDATA[<p>&nbsp;
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Hysterectic/Hysterectic01.jpg" border="0" width="380" height="282" style="margin:0px 0px 0px 0px" /></p>
<p>Al&rsquo;s in Salzburg. Or is it Strasbourg? No, definitely&nbsp;<a href="http://en.wikipedia.org/wiki/Salzburg" target="_blank">Salzburg</a>. Fourth largest city in Austria. Birth place of&nbsp;<a href="http://en.wikipedia.org/wiki/Joseph_Haydn" target="_blank">Haydn</a>, <a href="http://www.youtube.com/watch?v=eXs93KbBCgY" target="_blank">Mozza</a>&nbsp;and&nbsp;<a href="http://en.wikipedia.org/wiki/Maria_von_Trapp" target="_blank">Maria von Trapp</a>&nbsp;(and therefore the setting for&nbsp;<a href="http://en.wikipedia.org/wiki/The_Sound_of_Music" target="_blank">The Sound of Music</a>). But all that pales into insignificance for us because he&rsquo;s there to pick up our&nbsp;<a href="http://www.antalismcnaughton.co.uk/content/The_Review_2010.aspx?style=pink" target="_blank">Antalis McNaughton Review</a>&nbsp;Award. We&rsquo;re pretty pleased to get&nbsp;<em>Best Book</em> for the controversial <em>Hysterectic</em>;&nbsp;<a href="http://www.sonyawhitefield.com/" target="_blank">Sonya Whitefield</a>&lsquo;s moving, often disturbing, photographic account of her hospital experience.</p>
<p>It&rsquo;s a challenging book and we feel, a worthy winner. You can see more of the book and buy a copy&nbsp;<a href="http://shop.hysterectic.com/products/hysterectic" target="_blank">here</a>.</p>
<img src="http://www.thoughtcollective.com/cmsfiles/blogs/Hysterectic/Hysterectic02.jpg" border="0" width="380" height="282" style="margin:6px 0px 0px 0px" />

<p>
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<author>RW@thoughtcollective.com (RW)</author>
<guid isPermaLink="true" >http://www.thoughtcollective.com/blog/2011/03/best-book/</guid>
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