'Builders and Students'; this was this target market for Farmview's brand-less diluted orange drink.
The combination of a down-to-earth name with super hero imagery delivered a 300% increase in sales. This success led to further capital investment for an additional line to produce a second flavour. A third flavour is waiting for a release date.
For builders and students everywhere, happiness comes in a bottle.
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For a number of years the college had been aware that its prospectus and marketing material were not as effective as they should be for a modern education provider.
In collaboration with the college we set about rationalising the written content, assessing how best to refine and control the flow of information online and in print.
Commissioned photography, by Susie Rea, brilliantly captured the dynamic of the college, which in conjunction with a strong typographic structure created a backbone for the brands visual framework.
Applied to print literature, online prospectus, advertising, exhibition material, and office collateral, the communication strategy has positioned the college to deal with the next three to five years of growth with ease.
And we also got to inject new life into an established logo along the way.
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Pelican Exchange is a social networking application and platform for spread betting traders built in partnership with London based design agency Sparks.
The system interfaces with a number of online trading platforms to give traders a central hub for their trades and statistics, as well as other traders in their network. It facilitates the sharing of trade information, alerts on latest trades and recommendations, as well as graphically mapping trade histories.
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Traditional and pioneering; the tension generated by these conflicting characteristics help define The Diocese of Down and Dromore. Central to the success of the identity project was the re-crafting of the diocesan crest and careful negotiating with the Office of the Chief Herald of Ireland. The result is a modern heraldic achievement within a D-shaped shield capable of clear reproduction at small scale.
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