Thought Collective

Thought Collective


Thought Collective expands

23 Nov 2015, 1354hrs

Rather aptly, Thought Collective will begin January 2016 in a fresh new studio space, designed by Hall McKnight architects.

TC upstairs

Eleven years ago, we commissioned architect Alastair Hall to design our current studio which went on to receive an RSUA award and RIBA nomination.

Since that time it has been the scene of many inspired collaborations between our clients and creative team including repackaging Farmview Milk, campaigns for Nitec Solutions and PWC, identities for Postal Net and Tibus, and many beautiful websites such as those for Avalon Guitars, Rachel Khoo, Exosphere, Irwin’s Bakery and Johnson’s Coffee.

Hall McKnight has expanded our existing much loved studio deeper into the first floor of the Portview Trade Centre to create a suite of shared rooms, break out spaces and meeting points. This enables our team to choose between quiet, focused work places and open plan areas to further enhance the collaborative process that has become a Thought Collective hallmark.

TC upstairs

The build began in earnest in mid October with works on schedule for completion by the end of the year. Keep an eye out for future blog posts showing the finished studio, and an invitation to the opening party.

As well as expanding the studio, we are also growing our team. We are currently looking for highly talented designers and developers. We are also interested to hear from experienced Account Handlers and Business Development Executives with a track record in branding and digital work. Check out the jobs page for more information.


22 Oct 2012, 1205hrs

Business Cards

Artfetch champion and sell the work of emerging artists from around the globe. A hardcore team of contemporary art experts are scouring the world’s most interesting institutes to find who’s shaking things up and who’s standing out.

We’ve been working with the Artfetch team to create a vigorous brand that expresses their energy and deep devotion to new art.

Launched just in time for this year’s Frieze, the international art fair, a new blog will record their thoughts, explorations and discoveries. We will be developing the brand over the next few months as we prepare for the full ecommerce launch in 2012

Blog on iPad

Blog on iPad Blog on iPad

Blog on iPad Blog on iPad



30 May 2012, 1236hrs

“A truly integrated creative and client partnership focused on producing an amazing result.”

Exospere 01

Exosphere create bespoke holiday and event experiences that delight their private, corporate, and brand clientele: Cirque de Soleil on a mountainside for a select group of the world’s most successful individual investors; a spectacular Tuscan escape at the region’s renowned Parco della Val d’Orcia; Moonlight sledging in the Alps for 75 financiers; a close encounter of the crustacean kind in the Galapagos – on a yacht once owned by Her Serene Highness Princess Grace of Monaco.

It was clear from an early stage that we were working with a subject matter full of compelling narrative and glamour. Exosphere are travel and events experts; a hand–picked team of creative, high–end experience consultants.

Exosphere 02 Exosphere 05

Exosphere 04 Exosphere 03

Working closely with multi–award–winning writer Mike Reed, our first task was to explore a fitting brand identity. Our goal was to create an elegant yet restrained identity. To that end, we combined finely–tuned typography with a symbol that captures the spirit of Exosphere and also hints towards the literal meaning of their name. 

The website itself has much in common with a luxury travel magazine: words and images flow together to paint pictures of thrilling adventures, soothing retreats and lavish occasions.

We created the site using mobile–first, responsive CSS techniques, ensuring a seamless cross–platform, cross–device experience. Combining this with alternate methods of navigation, depending on whether or not a device is touch enabled, we facilitated an experience that feels completely at home on all devices.

At the same time, we provided a means to achieve a crucial business objective; spellbinding content leads you through a process that stimulates a direct response; motivating clients to engage with individual consultants.

One of the most exciting aspects of the whole project was how seamlessly the combined talents of client, writer, designer and developer came together. If the goal is excellence and effectiveness, in short, all projects should be like this.

Exosphere 06


06 Mar 2012, 1047hrs

Image of cover

Close up Stack

Conflict in Northern Ireland has left a legacy of social segregation within North Belfast; inequalities have perpetuated resistance to change. The housing estates of Tiger’s Bay, Ardoyne, Westland and Ballysilan have experienced their own unique issues that have, until recent years, prolonged a reluctance to embrace a way forward. 

Evidence of change has become, therefore, all the more poignant. Through a positive shift in will, fuelled by strong community leadership, support for organisational and social transition in North Belfast now exists. Central to this has been the work of the North Belfast Community Development Transition Group.

Inside Inside

Inside Inside

Over seven years great progress has been made. Working in partnership with voluntary and statutory agencies and liaising with community leaders, the Group has facilitated consultations, drafted plans and progressed real–life projects, helping change happen. 

We were asked to develop a document that would record and celebrate some of the work done to date; that would recognise a “work–in–progress” and capture how a shift has been embraced by the communities of North Belfast. Documentary Photographer Adam Patterson was commissioned to capture a community in the midst of change. Adam’s work often documents situations where social issues are precarious. What he brought back was a remarkable, often touching, collection of images taken around the Northern estates.

Inside Inside

Inside Inside

We felt it important that whatever we do should be received as the authentic voice of the people of North Belfast. So, for example, we decided that we wouldn’t typeset the text conventionally. Instead each word was painstakingly tapped out on a vintage typewriter. We chose a format that would keep images true to how Adam had taken them, on square format transparency. Photo captions were all written by hand. 

In exploring the content, it soon became evident that there were three key areas for change: the physical change in these environments, the organisational change occurring within its institutions and the feeling and attitudes of the community. So we split the piece into three separate books. The three books are then wrapped in the forward before being slipped into a screen–printed sleeve made from greyboard. 

Our overall goal was to create an artefact that demanded interaction; that captured a moment in time but that also represented communities in a state of flux. It’s hard for the reader to quickly flick through the piece. That was intentional. To understand the piece fully the reader must engage with it physically.


04 Jan 2012, 1137hrs

26 Treasures image 26 Treasures image

Back in the summer of 2011 we took part in the UK–wide 26 Treasures project. If you missed it or just want a reminder, you can read all about it here. For the Northern Ireland branch, a whole bunch of designers and visual artists were invited to respond to the work of 26 writers. Each “artist” was paired with a particular writer who had to write a “sestude“ in response to an artefact from the Ulster Museum. We got to work with Leontia Flynn who had been asked to write about the Malone Hoard. Our visual piece involved a number of digital on– and off–line processes.

It was great to be involved and the project saw some remarkable written and visual work exhibited at the Ulster Museum between 14th October and 14th November last year.

Following on from the success of the national project, the organisers have proposed an anthology is produced to capture a remarkable group achievement. To be “crowd–funded” through Unbound, the aim is to produce a beautiful hardback book.

Here’s what Project Coordinator Gillian Colhoun has to say:

“26 Treasures has brought together writers, artists and historical treasures in refreshing and innovative ways, so it’s fitting that we’re exploring an innovative publishing route for our 26 Treasures book. We are excited to be working with Unbound – an award–winning new way of bringing readers and authors together. 

“Authors pitch their ideas on the Unbound site, and readers pledge their support to make the book happen. For the 26 Treasures book, readers can pledge £10 to receive a digital edition and £18 for a hardback, or enjoy a museum tour or writing workshop in exchange for larger pledges. Terry Jones and Mrs Stephen Fry have successfully ‘crowd–funded’ their new books through Unbound. It would be a wonderful achievement to have 26 Treasures the next success story by people pledging their support.”

We think this is a pretty exciting development and would really appreciate your support. Please pledge here.


Find your way around


News + Announcements
Web alchemy



Coming soon


RSS feed

This site uses cookies for general analytics but not for advertising purposes. View our privacy policy to find out more. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on our website. However, you can change your cookie settings at any time.