Thought Collective

Thought Collective

 

Exosphere

30 May 2012, 1236hrs

Written by: RW
 

“A truly integrated creative and client partnership focused on producing an amazing result.”

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Exosphere create bespoke holiday and event experiences that delight their private, corporate, and brand clientele: Cirque de Soleil on a mountainside for a select group of the world’s most successful individual investors; a spectacular Tuscan escape at the region’s renowned Parco della Val d’Orcia; Moonlight sledging in the Alps for 75 financiers; a close encounter of the crustacean kind in the Galapagos – on a yacht once owned by Her Serene Highness Princess Grace of Monaco.

It was clear from an early stage that we were working with a subject matter full of compelling narrative and glamour. Exosphere are travel and events experts; a hand–picked team of creative, high–end experience consultants.

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Working closely with multi–award–winning writer Mike Reed, our first task was to explore a fitting brand identity. Our goal was to create an elegant yet restrained identity. To that end, we combined finely–tuned typography with a symbol that captures the spirit of Exosphere and also hints towards the literal meaning of their name. 

The website itself has much in common with a luxury travel magazine: words and images flow together to paint pictures of thrilling adventures, soothing retreats and lavish occasions.

We created the site using mobile–first, responsive CSS techniques, ensuring a seamless cross–platform, cross–device experience. Combining this with alternate methods of navigation, depending on whether or not a device is touch enabled, we facilitated an experience that feels completely at home on all devices.

At the same time, we provided a means to achieve a crucial business objective; spellbinding content leads you through a process that stimulates a direct response; motivating clients to engage with individual consultants.

One of the most exciting aspects of the whole project was how seamlessly the combined talents of client, writer, designer and developer came together. If the goal is excellence and effectiveness, in short, all projects should be like this.

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