'Builders and Students'; this was this target market for Farmview's brand-less diluted orange drink.
The combination of a down-to-earth name with super hero imagery delivered a 300% increase in sales. This success led to further capital investment for an additional line to produce a second flavour. A third flavour is waiting for a release date.
For builders and students everywhere, happiness comes in a bottle.
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For a number of years the college had been aware that its prospectus and marketing material were not as effective as they should be for a modern education provider.
In collaboration with the college we set about rationalising the written content, assessing how best to refine and control the flow of information online and in print.
Commissioned photography, by Susie Rea, brilliantly captured the dynamic of the college, which in conjunction with a strong typographic structure created a backbone for the brands visual framework.
Applied to print literature, online prospectus, advertising, exhibition material, and office collateral, the communication strategy has positioned the college to deal with the next three to five years of growth with ease.
And we also got to inject new life into an established logo along the way.
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As the first funeral director to stream live services online for distant relatives, S Clarke & Son made quite an impact on the world media.
We were asked to redesign the company's website; an initial approach which expanded into a complete rebrand, web development and product advertising.
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Considered refinement of a classic modernist typeface was the perfect logo solution for one of the UK's most celebrated young architectural practices.
Our approach to the typographic design reflected the practice's ethos and the logotype development has become part of the company's presentation; as an explanation of the attention to detail which defines their work.
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Pelican Exchange is a social networking application and platform for spread betting traders built in partnership with London based design agency Sparks.
The system interfaces with a number of online trading platforms to give traders a central hub for their trades and statistics, as well as other traders in their network. It facilitates the sharing of trade information, alerts on latest trades and recommendations, as well as graphically mapping trade histories.
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MartinSmith approached us to help reposition the company and reflect their status as master cabinet makers.
Beautiful photography, by Gary Parrott, in conjunction with careful art direction created images which captured the quality and atmosphere of the company's work.
A balance of crafted copywriting and delicate typography complete the package.
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The Belfast Bible College website was developed as part of a broad rationalisation of the institution’s complete communication material.
Reducing the dependency on printed collateral was a consideration. However, a more significant aspect was developing online alternatives to the traditional prospectus.
The result is a sophisticated on-the-fly course filter which allows prospective students to quickly narrow and compare courses based on specific parameters.
All website content is controlled and managed directly by the college through Edditt, our powerful content management system.
This course selection facility is also augmented with an online application system.
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There are times when graphic wit is required to help us see past cliched terminology and engage with truth. This was one of those times.
The central theme of transformation was depicted in a series of illustrations which bring a challenging but light-hearted and humorous feel to an important book for our generation.
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Hysterectic has been described as, "a rich photographic exhibition
and poetic book that blends fairytale with reality. It is without doubt unusual, even disturbing".
However, the beautiful design and production with which we brought the book to life is something to behold.
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